One of the first things I tried to do this past week was create and design a landing page for the company. A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being that has been designed for a single focused objective. That objective is typically tied to a conversion goal of some sort, usually designed to get prospective users to subscribe to a mailing list or to provide personal information for an account as shown in the graphic.
Effective landing pages contain a combination of aesthetic beauty and simple functionality. Branding is essential with landing pages as well by providing a basic amount of information to the user along with an overall feel of the company through the company's colors and logo.
Inherently involved with landing pages are drip campaigns. A drip campaign is a method used in direct marketing to acquire customers through repetitive marketing actions. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads. Essentially what that means is, users who input their email or personal information into landing pages to indicate interest will receive periodical updates, special offers, or information regarding that company.